January 30, 2020 87 Comments
People are always asking us, ‘What’s next?’, well here is the short answer:
We are going to try to disrupt the failed, disengaged, industrial recycling system and donate a technology to the world that will be able to rescue the billions of aluminium cans that are NOT being recycled. And if we succeed we just may be able to help with the renewable heating revolution too.
And now for the long answer…
Each year in the UK 16 million aluminium cans are littered in our public spaces and over 2 billion aluminium cans don’t get recycled because they are put into the wrong bin. Why? There are a lot of contributing reasons: the public is not engaged, or in love with recycling, we don’t have the right incentives, like a deposit system, and we don’t foster a deep love for the materials we rely on or our home, our environment, this amazing planet that supports all known life.
This is a complicated problem, so the solution we propose is also complex. Equally, given the scale of our environmental crisis, we must always have multiple positive objectives:
This open sourced project officially launches in January 2020 and we would love for you to follow along and contribute. We are specifically looking for corporate sponsors who are keen to contribute: