To put it very simply, we don't like Black Friday. We don't participate in Black Friday, other discount days or sales seasons.
Let me explain...
1 - Elvis & Kresse is not a fast moving consumer goods brand. We aren't fast at all. We are slow. Our materials are rescued and their transformation takes time. We build to last, not for obsolescence.
2 - We believe in good value every day, not just for a few days each year. Our pricing is based on labour, creativity and innovation; we have a highly skilled team, our goods are labour intensive and built to last. Our prices reflect the costs of running a pioneering ethical and sustainable business, which is more interested in impact than profit.
3 - We don't do seasons. We don't have different pieces for different times of the year, and we certainly aren't interested in the weekly collections or even 'daily-drops' being released across the fashion industry. Seasons or other forms of entrenched 're-freshing' naturally result in over-production and waste.
Our washbags photograph well in the snow, but they aren't just for Christmas.
At Elvis & Kresse, we believe real change happens through collaboration. The Company We Keep celebrates the inspiring sustainable brands that share our mission to reduce waste and create positive impact. Discover the stories of Reskinned, Clipper Teas, Wasted Kitchen, Cook, and B Corp, organisations reimagining how business can be a genuine force for good.
