To put it very simply, we don't like Black Friday. We don't participate in Black Friday, other discount days or sales seasons.
Let me explain...
1 - Elvis & Kresse is not a fast moving consumer goods brand. We aren't fast at all. We are slow. Our materials are rescued and their transformation takes time. We build to last, not for obsolescence.
2 - We believe in good value every day, not just for a few days each year. Our pricing is based on labour, creativity and innovation; we have a highly skilled team, our goods are labour intensive and built to last. Our prices reflect the costs of running a pioneering ethical and sustainable business, which is more interested in impact than profit.
3 - We don't do seasons. We don't have different pieces for different times of the year, and we certainly aren't interested in the weekly collections or even 'daily-drops' being released across the fashion industry. Seasons or other forms of entrenched 're-freshing' naturally result in over-production and waste.
Our washbags photograph well in the snow, but they aren't just for Christmas.
