February 15, 2022

Digital E-Commerce Marketing Manager


This is an exciting time to join our team at our amazing new workshop, just outside Faversham in Kent. We can't wait to meet someone who shares our ambitions and really wants to make their mark.

You will be responsible for managing all digital marketing channels and developing further growth opportunities, working closely with and reporting to the CEO and Co-Founder of the business. The role is mixed and ideal for an experienced “all rounder". You will have your fingers in many pies, but that will not scare you. You thrive on change and the success of the wider team working with you. You are a proactive individual with a hands-on approach, but you will also be capable of managing a few agencies, while inspiring current and future colleagues.

We have a current social media focus with channels such as Facebook and Instagram, which have a strong following of 28k and 25k respectively. There is room to further improve both, along with Twitter, Pinterest, and TikTok.

The business uses affiliate marketing too, specifically Rakuten. This has strong foundations, but can be further improved and grown with other channels, such as Awin. There are also many marketplaces and platforms that the company utilises; experience in managing a multitude of partners in this field is beneficial.

Google Adwords knowledge is required and use of Analytics is important. This channel will need to be grown and continually adjusted as the company evolves. There is scope to grow into Bing advertising and YouTube marketing.

The main Elvis & Kresse website is your focus so e-commerce management will be required, ideally using Shopify. This will include SEO best practice, product updating when required, suggestions on product page best practice etc., with the hope of improving these moving forward.

Our customers are our community. Content management and production are vital. You will need to be able to generate ideas and run with them - from start to finish. We have a strong database and experience with email marketing is essential.

Communication with our stakeholders is important too as you will have to be able to translate workshop life into a digital experience for our community. This is a mission driven business, while your focus is on growing our positive impacts you will have to be analytically minded and understand the importance of KPI’s.

 

Key Responsibilities:

  • Manage & own paid advertising channels
  • Manage & own affiliate marketing channels
  • Manage SEO and continually use best practice throughout the website as content is produced and products are rolled out
  • Develop, implement, manage and own social media content across Instagram, Facebook, Pinterest and any future social channels (create engaging, responsive and captivating social media content.) TikTok, Pinterest and YouTube to follow.
  • Manage agencies and vet new ones if/when required
  • Collect, analyse, and create reports. Reporting regularly to the CEO
  • Help create content for regular newsletter campaigns using Mailchimp
  • Manage some off-site marketing such as interviews, press releases, seasonal editorials, advertorials as and when they are valuable
  • Community management with a chance to look into influencer marketing
  • Passion for marketing
  • Creative with the ability to think outside the box for new marketing initiatives
  • Identify trends, but not be a follower; have the ability to shape trends and strategies for the business voice, needs, and ethos.
  • Positive attitude, detail oriented, excellent multitasker with time management skills
  • Proactive with the desire to continually learn and try new things
  • Experience with Photoshop/Canva and video
  • Happy to roll up your sleeves and help the team with other tasks when required.
  • Ability to quickly adapt to change and needs of the organisation, especially in relation to stock levels and product launches and how marketing will need to adjust to this
  • Networking with our main charity stakeholders and external publishers when required
  • The ability to work well independently, but also in a team. This role will be based at our head office in Faversham, Kent.

Experience/Skills/Qualifications:

  • A degree in Marketing or equivalent 
  • Minimum 4 years experience
  • Extensive knowledge of PPC with Google Adwords and Analytics
  • Experiences and comfortable with SEO best practice
  • Affiliate marketing experience, specifically using Rakuten
  • e-commerce management (Shopify)
  • On-site and off-site marketing experience
  • CMS/CRM experience - preferably with Mailchimp
  • Paid Media experience with Facebook and Instagram
  • Copywriting skills
  • Photoshop/Canva skills
  • Experience in syncing software for marketplace and platform partners
  • Knowledge of the luxury industry would be a bonus
  • Knowledge of sustainability within Fashion would be advantageous but a desire to learn is CRUCIAL. 

You will join Elvis & Kresse, an organisation at one of the most exciting times as it branches out from luxury fashion into regenerative agriculture (we will be growing grapes and making wine on-site). This role is based just outside Faversham, Kent, UK and is available immediately for the right candidate.

Please email your CV etc., to kresse@elvisandkresse.com



Elvis & Kresse use Cookies on this site. Continue browsing as normal to accept or view our Cookie Policy
X