The Fire & Hide key ring is made from genuine decommissioned fire-hose on the back-side and our rescued luxury leather on the front. It can be engraved with a personalised message and so makes the perfect gift... for someone special or just for yourself.
If you choose the personalisation option, this is achieved by laser etching directly into the fire-hose on the back-side of the key ring. We recommend not more than 20 characters. The font used is Times New Roman.
In 2005 we fell in love with London's decommissioned fire-hose. Determined to save it from landfill we took this lifesaving material home, gave it a second chance, and vowed to donate 50% of the profits to the Fire Fighters Charity. But fire-hose was just the beginning.
Every year, 800,000 tonnes of leather ends up on the cutting room floor. Our leather partners cherish their hides, but no matter how carefully they cut their patterns, there will always be small seemingly unusable offcuts. To rescue this leather we developed a unique modular approach. We hand weave these fragments into whole new hides then lovingly recraft them into sustainable luxury bags and accessories. Our commitment to rescuing British fire-hoses remains the same, the trim, handles and internal detailing of the Fire & Hide range are all made from genuine decommissioned fire-hose. And we continue to donate 50% of profits to charity.
Our Fire & Hide Collection represents a whole new kind of luxury. One that is sustainable, ethical, transparent, generous and kind.