Gifts are older than and not unique to people; spiders are known to give gifts! They are given in thanks, to attract mates, in celebration, as a show of kindness or support, or to mark a particular milestone or achievement. Over the next several weeks many of us will spend a lot of time thinking about who we would like to buy or make gifts for, and what they might like. Giving good gifts takes that one step further.
The gift you are giving is a thing-in-itself, whether it be time, a cake you have made or a bottle of wine. And what is that thing? What is its story? If it were a car, what is under its hood? Is it organic, fair trade, recycled, in any way sustainable or ethical? Does it support disadvantaged communities, does it protect the environment?
And does anyone have time to do that much research?
Luckily, in the UK, Social Enterprise UK and B Lab have done this work for you. They evaluate businesses and understand the story behind their products and services. If you are going to buy something look for these logos (among others), they are the best way to ensure you are giving truly good gifts.
This may not seem important, but after a dizzying scan through the available online statistics it looks like the Great British Public spent £77.56 billion on Christmas in 2016 and over 20 billion of that was on gifts. Yes, these are billions of pounds.
Think of this money as an investment in good businesses, ones that are designed to solve problems and designed to give back. Think of it as a downpayment on the future that is more likely to be better for everyone’s Grandchildren. Year round spending matters too, but Christmas is about goodness, it is about giving, sharing and celebrating. So why not Give Good Gifts?
Are we biased? Yes, Elvis & Kresse is both a Social Enterprise and a B Corp. We make no apologies for doing our absolute best to be a very, very good business.
The Burberry Foundation today announces the launch of a five-year partnership with Elvis & Kresse, a sustainable luxury company creating lifestyle accessories by re-engineering waste material through innovative craftsmanship. Elvis & Kresse have received a grant from the Burberry Foundation to support their work and will also transform at least 120 tonnes of leather off cuts from the production of Burberry products into a range of accessories and homeware, designed and sold by Elvis & Kresse. Half of the profits from this range will be donated to charitable causes focused on renewable energy. The remaining half will be reinvested by Elvis & Kresse to expand their work in reducing and reusing waste, protecting the environment and inspiring craftspeople.
It is estimated that each year, at least 800,000 tonnes of leather waste are produced by the global leather industry*. In the creation of leather goods, even when patterns are carefully planned to maximise the hide, the process inevitably creates small off cuts. These are high quality, unused, freshly tanned and dyed leather, but fall to the workshop floor as seemingly unusable pieces. Elvis & Kresse has designed a system that transforms these fragments into components, which are then hand woven into a new kind of hide that is unrestricted by size or shape.
By demonstrating what can be achieved when leather waste is revalued, and created into entirely new products, Elvis & Kresse and the Burberry Foundation aim to affect real change in the supply chain of the leather goods industry. Where leather waste is usually destroyed, the partnership with Elvis & Kresse will disrupt the accepted approaches and reveal new solutions.
Christopher Bailey, a trustee of The Burberry Foundation and President and Chief Creative Officer of Burberry Group, said: “We are delighted to be supporting the work of Elvis & Kresse and providing them with the leather off cuts to create truly innovative products. Leather is a precious material, yet many of the off cuts generated by the design process are seen as worthless. We believe that this can change, and we are proud to lead the way in showing how creativity and craftsmanship can play a part in solving this issue.”
Kresse Wesling, CoFounder of Elvis & Kresse, said: “Elvis & Kresse was founded to rescue London’s fire hose. When we decided to tackle the much, much larger leather problem, we knew we would need a brave partner. We are grateful for the support of the Burberry Foundation and are truly excited to scale this solution, and magnify its impact. This is the kind of work we are made for and this is the kind of partnership that will change the future of luxury.”
In addition to creating new leather products, the partnership will also generate apprenticeship and work experience opportunities with Elvis & Kresse and reach thousands of people through public events, competitions and workshops.
The grant from the Burberry Foundation to Elvis & Kresse is also in line with Burberry’s new Responsibility agenda, of which a principal goal is to invent new approaches to revaluing waste over the next five years.
To view the first handcrafted pieces from this partnership please visit the following link - The Fire & Hide Collection by Elvis & Kresse
Media enquiries
Burberry: Cecilia Coonan, Cecilia.coonan@burberry.com
Elvis & Kresse: Kresse Wesling, kresse@elvisandkresse.com
NOTES TO EDITORS
Elvis & Kresse and Burberry
Elvis & Kresse was launched to solve the problem of London’s decommissioned fire hose. When the hose was too damaged to repair, it was simply going to landfill. Since 2005 they have been collecting all of London’s hoses, transforming them into high quality, hand-crafted lifestyle accessories. They donate 50% of the profits from this collection to the Fire Fighters Charity.
Elvis & Kresse have also turned their attention to tackling the waste created in the production of leather goods and will expand this work with a grant from the Burberry Foundation.
Elvis & Kresse are a certified Benefit Corporation (B Corp).
The Burberry Foundation
The Burberry Foundation was set up in 2008 by Burberry Group plc as an independent charity (UK registered charity number 1154468) for general charitable purposes and grant-making. The Foundation Board comprises two Burberry representatives as well as an independent trustee. The Board meets four times a year and is responsible for upholding the Foundation’s vision and ensuring delivery of its charitable purpose.
The Foundation is dedicated to using the power of creativity to drive positive change in our communities, and build a sustainable future through innovation. The Foundation is taking a long-term approach focusing its grant-making on reducing waste, promoting the STEAM agenda (integrating art into the traditional science, technology, engineering, and maths agenda), tackling educational inequality and supporting social and economic development.
About Burberry Group’s Responsibility Agenda
Burberry’s Responsibility agenda is designed to drive positive change and build a more sustainable future through innovation. Our new five-year programme “Creating Tomorrow’s Heritage” focuses on three ambitious goals:
*United Nations Industrial Development Organisation, Leather and Leather Products Industry Panel, December 2000
One thing we didn’t expect when we started Elvis & Kresse was just how much we would get to know some of our customers. We started with a website, not with a shop, so we didn’t think we would get to meet or talk to so many of you. The Elvis & Kresse workshop has always been open too and we love how many of you have come to see us, first in Bournemouth, then Poole, then Verwood and since 2013 at our beloved Tonge Mill.
Many of you love our fire hose collection because, as fire hose is a synthetic nitrile rubber, it is not leather and contains no animal by-products. Our lining, zippers and other hardware, adhesives and packaging do not contain animal by-products either.
When we started to learn about the enormous scale of waste in the leather industry we knew we had to act. We knew we had to do something about the 800,000 tonnes of high quality leather that ends up on the cutting room floor each year. This scrap goes to landfill or incineration, its value is completely lost. We have 2 collections using this rescued leather, our rugs and our Fire & Hide pieces.
But.
We were concerned that many of our animal loving customers might find this new collection confusing and disappointing.
If you do, please call us. Please come and see us. We have had four vegan visitors so far and although not all of them would wear or use these pieces, they are still very keen to support our work. For us the mission has always been to rescue as much material as we can, to ensure that it retains a high value and contributes back to society. This is as true with the leather as it is with the hose. Knowing that this problem exists, and that we can help to solve it meant we had to act. If we are capable, we are responsible.
Our signature fire hose collection will always continue to be entirely animal free.
We thank you for your continued support and if we haven’t met you yet, we certainly hope to in the future.
Love, Elvis & Kresse
Lovely piece on us in Woman & Home magazine this month. Featuring several businesses that are succeeding with a focus on 'doing good', this article is definitely part of a wider trend questioning the very definition of success. Can a business be described as successful if it is a net polluter? Or if it doesn't treat its colleagues with dignity and adopt living wage standards as a minimum?
For us success is about how much material we can rescue and transform, it is about how much we can donate. There is an added bonus to running a business this way too. It makes us happy.
Elvis & Kresse was launched to solve the problem of London’s decommissioned fire hose, hose that was too damaged to repair was going to landfill. In 2005 we fell in love with these beautiful, life saving hoses and mounted a rescue. For over a decade we have been doing just that, saving all of London’s hoses. We have transformed them into a high quality, hand-crafted collection of bags, belts and wallets. We have donated 50% of the profits from this collection to the Fire Fighters Charity. But this one material was just the beginning. Over the years we have brought many more materials back to life, and have made ongoing commitments to over 10 unique materials that previously had no hope of being reused or recycled.
Our most ambitious material challenge to date is the world’s leather waste. Each year, 800,000 tonnes of beautiful leather ends up on the cutting room floor. Our leather partners, the best of British luxury, cherish their hides and the waste they produce is in small seemingly unusable pieces. In order to rescue these fragments we developed a modular approach. We created three shapes that interlock to create whole new hides. Each shape is individually cut before we lovingly hand weave them together, piece by piece, creating a strong, beautiful and tactile new material.
Don’t worry, our commitment to rescuing British fire hoses has not changed. London’s hoses remain our constant inspiration. The trim, handles and much of the internal and external detailing of the Fire & Hide range are all made from genuine decommissioned fire-hose.
Fire & Hide is more than a collection, it represents a whole new kind of luxury.
What a joyful, sunny, dream day. It really started the night before, when we stayed with our friends, the founders of Riversimple. They are designing a hydrogen car system that aims to eliminate the environmental impact of personal travel.
Steve Dring was also there, he is an incredible environmental entrepreneur, who grows micro-greens in an abandoned London Tube Station. It was a hot night, we were up late in their garden, drinking wine and discussing our businesses and their respective challenges. They live on the Welsh border, but it felt a lot more like Tuscany or Provence.
The next day we all shared the stage at Hay, talking about the environment and enjoying the sounds of thousands of children enjoying the festival and its several ice cream stands.
Days like these, filled with fun and curiosity and truly innovative solutions, are certainly good for the soul.
This won't be our last trip to Hay.
#thisisluxury
In these turbulent, politically charged times, you might think that the hard core optimistic innovators might be getting a little bit down, feeling cowed, or on the retreat. Nonsense. For the past three years Chivas has been running an awesome initiative, Chivas Venture. Each year they scour the planet for 30 incredible impact leaders, bring them all together, take their business models to boot camp with my dear friends at the Skoll Centre and then award USD 1 million to those that rise to the top at a live pitch session in the US. Imagine X Factor where the singing is replaced with people making a positive impact and where the judges want to help more than judge... Imagine X Factor if it were awesome.
I was honored to represent Elvis & Kresse on a panel of 3 speakers including Innocent’s coFounder Richard Reed and Belu Water’s Karen Lynch. We were asked to formulate our remarks around a tweaked yet very familiar phrase: Make Society Great Again. There was resounding agreement on how much good can be achieved with the right team, total focus, and the daring to challenge status quo mediocrity.
It was simply, outstandingly fun. There was François van den Abeele of SEA2SEE, who works with fishermen in Barcelona to clean up the abandoned fishing nets polluting our oceans, transforming them into glasses frames. Then Daniel Vach from Sens Foods, who makes tasty sustainable protein from insects. And Dickson Ochieng of Sanivation who turns poo into power in Nigeria.... Yep. Poo. If you want to meet all 30 of my new friends, learn more here.
What was my takeaway? If you mix equal parts of mission driven entrepreneurs with Chivas based cocktails you get a very strong sense that Society is just getting started and that nothing, and no one, will stand in the way of those who are delivering a better world for everyone.
Today Kresse is speaking about what it means to build a purpose driven business at UCL - here is a little taster of her thoughts.
Purpose is popular. This doesn't mean it is new, but suddenly it is taking on an elevated role. Do a little online searching - Chief Purpose Officers are popping up with increasing regularity. But why?
In the business context there is no real agreement on what purpose means. In a narrow sense companies always have a purpose, whether it be making money, creating jobs, meeting a market need, eliminating an inefficiency or generating shareholder value etc. More broadly though we should be asking two fundamental questions from organisations that are talking about their purpose.
1. What is their purpose?
2. Do they deliver on it?
Ask the first question so that you know exactly what they mean and ask the second because if the answer is anything other than yes, absolutely, then their purpose is actually aspiration.
Elvis & Kresse was established to rescue London's decommissioned fire hoses. This was our first purpose. We have been doing just that since 2005.
Don't be afraid to evaluate an organisation's purpose too. For us, there is no point in pursuing narrow definitions of purpose that any business could claim. Purpose should be about goodness. It should be about making the world better. It should be about honour, ethics, transparency and sustainability because we don't have time for anything else.
It is wonderful that more businesses are aspiring to be good, we just want them to transition from aspiration to purpose a whole lot faster.
Keen to learn more from those delivering the best kind of purpose?
And to hear it straight from a Chief Purpose Officer who has been delivering solid good gold for years?
The off-set printing industry, the one that prints 1000’s of leaflets at a time, uses a synthetic, composite textile to transfer ink from the roller onto the paper. If the blanket is damaged or wears out it can no longer be used as any defect would appear on every single leaflet. Due to their composite structure this material can't be recycled by traditional means. We reclaim these blankets, clean them up, re-engineer them and create a new (vintage) raw material.
This all sounds very straightforward - but it hasn't been easy. We have been working with the blankets for several years and are only now really able to use it across our collection. Last year we introduced the Compact Briefcase, then the Print Room Wallet, a Weekender and just this week a hose backed black belt.
We have great plans for this material. These few initial pieces are just the beginning.
To view all our Print Room Edition items please click here.
Fashion Waste. If you are going to tackle it, you have to question something fairly fundamental. Most definitions of fashion imply something that is popular for a defined period of time. The industry is geared for this, churning out entirely new offerings according to the seasons. Some fast fashion brands have gone even further, offering new pieces on a weekly basis. Retailers crave new products because consumers have grown accustomed to constant change. If we are prepared to celebrate the impermanence of fashion, then we have to deal with waste. In the UK we have almost a complete churn, according to WRAP we buy 1.14 million tonnes of clothing each year to replace the 1.13 million tonnes we discard...
There are lots of ways to resolve this, but for this post I am going to focus on one of them.
At Elvis & Kresse our solution is to abandon the concept of fashion. We don’t do seasons. We focus on executing classic, utilitarian design with high quality craftsmanship. You shouldn’t ever need a second belt from us. Even if you grow or shrink, we will help your belt adjust. We will repair it for you. We are happy to do MOTs, to keep products in great running order. There are lots of brands that work this way, who make well and make once. But most of them are not in the fashion arena.
My Mother still uses pots and pans that she received as wedding gifts, back in 1971. Her lifetime guaranteed deep orange Le Creuset cast iron casserole dish is still in service. The website www.buymeonce.com features all kinds of products that are built to last, including the Le Creuset classics. There are other great examples too. Well built, solid wood furniture should easily last several lifetimes. Elvis made the chair in the picture from a reclaimed whiskey barrel. The wood was already a century old when he started! Another personal favourite is the Alberta Boot Company; their cowboy boots can be resoled and repaired forever. I inherited a pair of these from my younger brother when I was about 16, I still wear them all winter and I am 39! Elvis & I are also fans of the Saddleback Leather company. They make excellent leather bags, the kind ‘they’ll fight over it when you’re dead’. If you have a dog it probably isn’t the best idea to read founder Dave Munson’s post about Blue - but maybe you should read it. There is something uniquely inspiring about people who wear their heart on their sleeve. I think it makes them better craftspeople. Emotional attachment is actually quite important if you are going to love and cherish something, if you are going to keep using it, decade after decade.
Although many products that will last are also quite costly, there are many which aren’t, many which can be acquired second hand on ebay and many which will end up being cheaper as they won’t have to be replaced. Maybe it requires a bit of research, but trust me, buying this way whenever you can is absolutely worth it.
Don’t be fashionable, be forever.
Yesterday I got the chance to chat with a group of students at Central Saint Martins, they are doing an MA in Innovation Management. It is a fascinating program; we are so glad that CSM is championing the circular economy and exploring disruptive business models. After a brief introduction to the Elvis & Kresse story we went deep into fantastic questions about the nature of fashion, the structure of retail, how difficult and complicated it will be to shift to a circular economy, and the definition of luxury.
When we first started to rescue fire hose, back in 2005, we felt we had just one mission: to save London's damaged decommissioned hoses from landfill. However, when we started to make our first range of belts, bags and wallets we discovered that our very singular mission meant we would have to face many additional challenges. We had to effectively invent a new textile and several new manufacturing and cleaning processes. We learned to design, make and ruthlessly improve the quality of our pieces. We had to build a market for our products and convince people that 25 year old vintage fire hose was indeed a luxury material.
Historically luxury was about quality of materials, production and design. In the last several decades it has also become synonymous with specific global brands and displays of wealth. Elvis & I have a different definition of luxury, one that we are still working through; it reflects what we do and how we do it.
Never think we aren't focused on the quality of materials, production and design, but that is a very low bar. Luxury is also about community, the environment, the freedom to live according to your values and pursue your dreams. If the whole process of producing luxury goods is wonderful and sustainable for absolutely everyone involved, then it is what it should be, a genuine celebration of the best that we can do.
We are redefining luxury. We would love to explore this with you. Tell us what you think luxury is and use #thisisluxury to share your thoughts.
