February 09, 2024
I will never quite forget the first time we were told, by an august incumbent luxury brand that we were 'not a Maison', we were 'not a House'. It was meant to put us in our place, we were too small, we were not really luxury, etcetera etcetera.
We could have a lot of discussions about what a House might be, and who gets to define it... but why? We have always followed what we know to be good and true and radically on the side of a shared healthy future for the planet and its people.
Which means no, we are not a Maison. We are a Farm.
What does this MEAN?
We put the earth first, we put soil first, we put future generations first. This is how we make our decisions, this is how we design, this is how we manufacture and communicate and live.
What does this LOOK LIKE?
Want to learn MORE?
And just to be clear - our farm is also our home. We live here, our Vineyard manager and his family live here, and we have a cottage so that you can come and stay here.... why be a House when you can be a Home, a Farm, an ecosystem that is being restored to abundant biodiversity. It is time to think beyond outdated definitions, which are restrictive and reductive. If we want to do more, and be better, we have to think bigger.