Several years ago the lovely Co Founder of Synchronicity Earth introduced me to Arizona Muse. At the time, Arizona was (and is) a renowned model who was layering in a future career in sustainability. I liked her practicality, passion and compelling way of dissecting complex issues... Fast forward a few years and she has founded DIRT Charity, a UK charity working globally to turn fashion into a climate solution starting with the soil.... Specifically DIRT supports farm projects and biodynamic farming education.
In 2020 we moved our HQ to a farm, specifically to launch a regenerative agriculture project. We know first hand what the transition to regenerative looks like, which is why we are so proud to support DIRT. We will donate £5.00 from the sale of every Festival Pouch to DIRT.
We are two organisations which agree that plastic (fossil fuel derived) fashion isn't sustainable, and that transforming our farming system is fundamental to tackling climate change and biodiversity loss... a match made in DIRT you might say!
We are supporting DIRT with a brand new piece, which we have called our Festival Pouch. We called it this because it perfectly fits a phone and some tissue or toilet paper... we know our festival essentials! It can also hold a phone and passport, so it is great for travel. Why did we choose this piece to support DIRT? Well, it is both practical and fun, which if you think about it are both important skills to have when you are approaching large complex problems (like climate) and know that giving up or burning-out just aren't options.
And just in case you want to stop and smell the flowers... here are a few recent pictures from our farm!
A lone poppy in a sea of daisies, just outside the Field House
Monty, admiring the sea of yellow rattle growing between the vines.
 a renowned model who was layering in a future career in sustainability. I liked her practicality, passion and...&media=//www.elvisandkresse.com/cdn/shop/articles/2_600x.png?v=1718201073){kind=link}